The Tamesis
Charli xcx premiere now There’s always going to be, um, a moment. At the Sundance Film Festival in Park City, Utah, the fashion leaned toward plush comfort and maybe even a little GORP style. But I believe Charli xcx will inject her own personal style into the snow scene. First there were Saint Laurent suits, then Simon Carle’s lace-lined PVC raincoats and babydoll sets, and some ultra-fluffy, polka-dot collector’s edition Rodarte. Surprisingly, however, Charli’s most practical looks are also her most powerful.
The pop star and now actor have had not one but two works now Product down jacket. The first one is a black short jacket, boy A green “M” with the movie title “McMoment” in red on the chest, paired with Off-White black sunglasses and a pair of R and M leather shorts. The second style comes in a red and cobalt blue colorway, referencing a pack of Marlboro cigarettes, and is paired with indigo flared jeans and Ugg mini boots. Dress appropriately for the winter, boy.
Photo: Getty Images
Both film-related jackets were conceived and designed by designer, creative and art director Sasyk. Prague-born Sasyk works in Los Angeles, New York and London, focusing on visual identity, branding and fashion-related projects. Or, as he puts it: “Take things that already exist in the world, take random references, and tweak them a little bit to create something new.” He’s also a regular collaborator with Charli’s stylist, Chris Horan. The two have previously collaborated to create a visual world for singer Adela.
These jackets appeared in an era when movie merchandise was a thing thing-because Marty Supre There’s also Timothee Chalamet’s rainbow nylon MS track jacket, as well as wider production company A24, see their fauvism beanie hat and baby girl T-shirt with a graphic of a glass of milk.
Horan and the film’s director Aidan Zamiri contacted Sasik about two weeks before the premiere with a strong vision in mind, asking the designer to experiment with the racing jacket’s aesthetic and already recognizable logo. “Our intention was to subtly twist the familiar American logo language, almost like a joke on brand endorsements,” Sasik said.
Since then, he’s looked at traditional racing and F1 jackets as well as logo-heavy outerwear, experimenting with stacked logos and busy fronts. The resulting “McMoment” jacket is more restrained and more quirky with a design inspired by Marlboro cigarette packaging. nowThe visual language and its colors created by Special Offer Inc. were the main source, and they came up with 20 variations that rivaled the long list of colorful colors. Marty Supre nylon.
