The Tamesis
Looking for the best place to buy rugs? You’re not alone—shopping for stylish floor rugs can be one of the most daunting parts of the renovation process, between figuring out the right size, color, texture, and price. In the age of the internet, with endless choices and uncertain quality, it can all be overwhelming. After all, while items like clothes and shoes are easy to return, hauling an entire rug back to UPS? Not so much.
FashionYour guide to the best places to buy rugs online
Lulu and Georgia Rajaa handwoven rugs
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West Elm x Pierce & Ward Elise Rug
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So, with this in mind, we decided to compile the best places to buy rugs online. Some are for traditionalists; Some are for minimalists. Some are just for those who want to hide an ugly rental apartment floor with bold colors or clever patterns. One thing they have in common? All 12 of our favorite shops specialize in well-made, timeless creations, ranging from artisan creators to one-of-a-kind handmade items.
Here are our picks for the best online rug stores.
Come here to find rugs that are clean, simple and in keeping with the popular Scandinavian design aesthetic. Even the patterned pieces follow simple silhouettes, relying on saturated hues to generate interest. “Nordic Knots’ mastery of prints and colors is what drew me to them in the first place—nowhere else can you fall in love with elegant tiger prints, neoclassical patterns or fairy-tale fauna all at the same time,” explains shopping director Talia Abbas. “For my own living room I wanted something simple and timeless – this is Nordic Knots Another category to excel in. Grand in Walnut, a delightful dark brown, has proven to be a perfect fit for my space. This lampshade brings a soft warmth to the room, and the wool is soft and soft underfoot. This rug is now my favorite spot in the apartment, sitting cross-legged and drinking. “My rug arrived in less than a week as promised – a necessity when most furniture takes weeks or more to ship,” added Abbas.
With their impressive lineup of designers, it’s no surprise that Design Within Reach is also a rich source for rugs. Shop rugs, area rugs, outdoor rugs and even rugs from brands like Beni Rugs, Hay, Ellison Studios and more, plus nearly 100 designs created in-house by the retailer. Not sure how to style it in your space? Use DWR’s Design Concierge, a free service, to handle everything from mood boards to 3D room renderings.
One of Lulu and Georgia’s most prominent product categories (and there are many) is rug selection. You can take advantage of the retailer’s virtual design services or roll the catalog yourself – and by working with designers like Jake Arnold and Sarah Sherman Samuel, you’ll have plenty of options. “The Rajaa rug is the perfect shade of olive green with a subtle tonal border that makes it look more expensive than it really is,” says lifestyle shopping editor Elly Leavitt. “What impressed me most was the delivery time: many companies can take weeks or even months, but this arrived at my door in about a week. It did peel off for a few weeks (totally normal for new carpet!) but now it looks as good as new.”
As the name suggests, this is a company that sells a variety of high-end rugs (over 400 to be exact). Its fashion collaborations have caused quite a stir, with collections launched with everyone from Mary Katrantzou to Diane von Furstenberg, while its most recent collaboration with Farrow & Ball also stands out for the rich color palette it offers.
The word “Revival” in Revival Rugs is a nod to the company’s primary mission of restoring and reselling vintage rugs from Türkiye and Morocco. (Though for those who want new rather than old, they also offer a range of modern rugs made in their in-house design studio.) Their selection is extensive—they even sell outdoor rugs—and their website is refreshingly easy to navigate.
“I’ve spent a lot of time in London for the better part of the past 10 years, which has definitely influenced my aesthetic taste—cozy, moody, dark, preppy colors are where my heart is. To make my new apartment at least reflect that, I’m wholeheartedly obsessed with my new Milord rug,” says our beauty biz writer Conçetta Ciarlo. “This pattern perfectly balances old world charm with a little bit of edginess. As a first-time area rug buyer, sizing was a mystery to me, but Revival’s website specs made it easy for me to get the hang of it, too.”
American-Australian company Armadillo embodies restrained luxury. Each high-end piece is carefully handcrafted from natural fibers. Complexity in a minimalist way. The jute category is eye-catching, but if you prefer statement, recent launches of wool pieces in saturated earth tones (in addition to best-selling neutrals) are also worth investing in.
If size is your biggest concern when purchasing a rug, you need to bookmark Ernesta. The brand is committed to customization – down to the last inch, ensuring that any quality product you purchase will fit perfectly into your home. The style leans toward classic, with neutral colors that are versatile and easy to style stealing the show. Beauty shopping editor Kiana Murden chose an ivory Eleanor rug to set the scene for her dining room.
Soho Home is a member’s club offshoot home design studio that offers a selection of handwoven vintage rugs as well as more modern geometric style rugs designed by in-house creatives. Even better, they have an extensive rug guide on their website to ensure you find the perfect option for your home.
Those who know CB2 primarily for its modern looks may be surprised to learn that the Crate & Barrel brother brand also offers a variety of vintage-style rugs. Washed tones, intricate old-world patterns, and handmade fabrics abound (though if you’re into minimalism, you’ll also find plenty of solid options to suit your preferences).
With fast shipping, a wide range of styles, and generally approachable price points, West Elm is a great choice for the hesitant decorator looking for a starter rug. In addition to the items that are regularly added to the catalog, you can also buy pieces from the retailer’s collaborations with designers: Pierce & Ward collections continue to impress, and some of the brand’s signature patterns are even available as area rugs.
Salam Hello in Marrakech works directly with Amazigh artisans and is an excellent resource for authentic handmade Moroccan rugs. Choose from custom options or peruse the ready-to-ship store; in the latter, you’ll find a mix of vintage and one-of-a-kind pieces to suit every style. Rich, bold colors and thick, luxurious plush wool textures are the standard here.
Typically affordable (with most prices well under $1,000), Article rugs are compact yet versatile, perfect for decorating a first apartment. This style tends to be modern and simple, but if you’re into a certain pattern, you’ll appreciate some of the geometric print options retailers offer.
