Santos Bravos Hits the Runway in Paris

Willy Chavarria’s multi-layered fall show came with some surprises, not least a Paris Fashion Week debut and a performance (twice, actually) from up-and-coming Latino boy band Santos Bravos.

Artists such as Alejandro (Peru), Drew (Los Angeles, Mexico), Gabi (Puerto Rico), Caoé (Brazil) and Kenneth (Mexico) have racked up 250 million views and counting after releasing their first single “0%” in October. On February 19, they will be nominated for Male Newcomer of the Year at the 2026 Premio Lo Nuestro Awards at the CaSea Center in Miami.

When asked about his thoughts on Paris Fashion Week, Drew said on behalf of the team: “This is our first time in Paris together, our first time participating in Paris Fashion Week, and our first time performing 0% abroad, so it’s really, really cool. But Paris has been an eye-opener for us, especially when it comes to fashion. With Willy It’s a dream come true to be here together because we’ve always respected his fashion, his energy, his aesthetic and who he is as a person and what he represents. It’s special because he brings Latin culture together and inspires young artists.”

The singers, who arrived with their stylist, creative director Lorenzo Posocco, said they have been honing how to express their personalities through clothing, from “joyful, colorful and loose” in the case of Kenneth, to “Chicano style with pop glamor” (Drew), “between street and classy” (Gabby, Kauai) and “elegant” (Alejandro). “It’s like filming a movie in real time, so we’re really grateful to be here and show off the World Cup apparel designed by Willy Chavarria,” Gabby added. (The merchandise is a collaboration with Adidas and will be available online in June.)

Then, as if on cue, whoever was on the sound system, the band’s second single “Kawasaki” – scheduled for release later this month – appeared. And just like that, the boys started dancing, in perfect sync, for an encore for those who stayed long enough.

Santos Bravos performs at the Willy Chavarria Fall 2026 menswear show.

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