The Tamesis
The booming resale industry has evolved into a fierce battleground due to consolidation (most recently including Etsy’s acquisition of Depop) and a clearer positioning through a wave of fee resets and leadership changes. One such shift involves peer-to-peer shopping platform Poshmark, which was taken private by South Korean tech giant Naver in 2023.
In October last year, Poshmark exited the founder stage and appointed former Naver investment director Namsun Kim as its new CEO, replacing Manish Chandra, who founded the former in 2011.
“We think it’s time to rethink the business models and technologies that are infused into applications,” Kim said. “We sat on it for a few years and now I’m here – I’m refreshing the leadership team and we’re working to reimagine things.” That includes expanding categories beyond fashion and beauty, as well as bringing in brands through off-season, discounted and returned inventory. Despite fierce competition, Poshmark is positioning itself to ride the wave of resale growth: By 2027, McKinsey predicts that the global second-hand fashion and luxury goods market will grow two to three times faster than the primary market.
In December, Kim appointed Elizabeth von der Goltz as Poshmark’s first chief revenue officer, responsible for overseeing all commercial and marketing functions, customer acquisition and growth, partnerships, communications and sales. Von der Goltz, a big figure Poshmark poached from the fashion world, says two out of five people in the U.S. use its app, but it has less ties to high-end resale than other companies like The RealReal and Vestaire Collective. Now, for the first time, it’s entering the world of proactive marketing and inventory management, both dubbed “Taste Platforms.”
Von der Goltz spent his career in sourcing and merchandising for multi-brand online retailers such as Yoox Net-a-Porter, Matches and Farfetch, and served as CEO of Browns. “When this opportunity came along, it felt perfect,” she said. “It’s a circular business and I feel like I’m still going to be in the fashion industry, I can bring my expertise into the tech space, and I’m not just selling more stuff around the world.”
Poshmark CEO Namsun Kim (left) and CRO Elizabeth von der Goltz (right)Photo: Courtesy of Poshmark
today, fashion business We have an exclusive first look at this rebranding via the redesigned Poshmark app. von der Goltz said that at the core of Poshmark 2.0 is a new visual identity that includes clearer, larger listing portrait images, style-led personalized discovery features such as trend browsing, occasion capsules, editorial content and new centralized seller tools. Poshmark 2.0 combines the resale platform’s focus on community with the editorial height of full-price fashion e-commerce.
