The Tamesis
“This season’s theme is momentum and evolution,” designer Feng Chen Wang said ahead of his namesake brand’s fall/winter 2026 Shanghai Fashion Week (SHFW) 10th anniversary show.
This momentum is unfolding against a changing backdrop as China’s fashion market recovers. Wang Fengchen Show is in the midst of a wider adjustment: Chinese brands are strengthening their creative identities and global positioning in response to more selective markets and growing international interest. “Shanghai is our home,” Wang said. “This moment feels like both a climax and a new beginning.”
Balancing regional heritage and global ambitions, SHFW FW26 will showcase both international brands and young domestic brands. Platforms such as Tube Showroom, Not Showroom and Labelhood will continue to be important hubs for global buyers and independent voices to meet, while exciting performances from emerging and established talent will work hard to increase visibility throughout the week.
From March 25th to April 1st, this week will kick off with the debut of Shanghai brand HPLY. Founder Huang Youlai said the show marks a strategic move for the brand as it focuses on building cultural relevance commensurate with its commercial maturity.
Several other established brands, emblematic of China’s homegrown brands, will also hold fashion shows this week. Shanghai-based brand Jacques Wei, known for its blend of Western tailoring and Chinese sensibility, will hold a show on Friday at 7:30 p.m. Also on Friday, 8ON8, founded by Central Saint Martins alumnus Li Kong, will return with a show rooted in technical fabrics and traditional craftsmanship, while Mark Kong, a graduate of Parsons School of Design who is well-known at home and in New York for his shows, will also appear on Sunday night.
