Korean beauty lovers can add another category to their repertoire: the best Korean hair care products. “The beauty industry has started to see more K-hair brands entering the U.S., and more are coming soon,” said Michelle Lee, former Allure case editor and beauty expert. Fashionnoted that even brands that previously only offered skin care, like CosRx, are extending their expertise into hair. Beauty industry expert Sarah Cheung Park agrees, asserting that K-hair is a major trend that will soon appear on Western shelves.
FashionFavorite Korean hair care products
Lee explains that similar to the philosophy of Korean skin care routines, hair care also focuses on gentle, preventive ingredients. “There is a Korean philosophy of soothing and caring for the scalp, which can help prevent problems like thinning hair and dandruff,” she says. “Despite the wide variety of products on the market (from serums to supplements, ampoules and dental cleansers), a daily care routine usually isn’t too long or complicated.” Below are nine standouts worth considering, handpicked by experts who know what’s really trending in Seoul.
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Best Protein Treatment: Elizavecca CER-100 Collagen Ceramide Coated Protein Care
- why we like it: For an affordable deep-conditioning hair mask, it’s hard to beat Elizavecca’s protein-rich treatment. “This is one of the first global K-hair superstars. It’s been selling for a while,” Lee said. “This is an incredible deep repair treatment at an affordable price.” A blend of five different proteins, along with glycerin and collagen, helps transform dry, brittle strands by covering and sealing damaged hair cuticles.
- Main ingredients: Dimethicone, glycerin, hydrolyzed silk, hydrolyzed collagen, hydrolyzed keratin, oat kernel extract, hydrolyzed wheat protein, hydrolyzed soy protein, hydrolyzed corn protein
- type: Deep conditioning hair care
- most suitable: Damaged, dyed, over-processed and dry hair
- size:50ml
best tonic: Some By Mi Cica Peptide Anti-Hair Loss Dermal Scalp Supplement
- Why we love it: Think of Some By Mi’s supplements as scalp toners. Lee calls the formula “awesome,” noting that it contains 11 peptides and centella asiatica for its soothing properties. Additionally, it provides a pleasant cooling effect. That’s not all: Salicylic acid helps exfoliate buildup, while a blend of moisturizing ingredients is designed to limit dandruff and dryness, ensuring an optimal scalp environment for new hair growth.
- Main ingredients: Salicylic Acid, Panthenol, Biotin, Peppermint Leaf Extract, Spearmint Extract, Soybean Seed Extract, Rice Extract, Blackberry Extract, Sesame Seed Extract, Peptide Blend, Hydrolyzed Zein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Milk Protein Extract
- type: Moisturizing and gentle exfoliating scalp treatment
- Best for: Daily no-wash scalp care
- size: 5.07 fluid ounces





